9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Buddha to Buddha

Netherlands

Buddha to Buddha is a Dutch jewellery brand founded by Batul Loomans, with its origins in 1997. Its jewellery is designed in an Amsterdam studio and handcrafted by artisans in Bali.

Facts
Origin1997
FounderBatul Loomans
Design studioAmsterdam, Netherlands
Handcrafted inBali
Core productSilver bracelets
Websitebuddhatobuddha.com
Segment
Premium
Categories
JewelleryAccessories
Sales channels
WholesaleE-commerce

What is Buddha to Buddha?

Buddha to Buddha, often shortened to BtB, is a Dutch jewellery brand. According to the brand, founder Batul Loomans drew the first link for a bracelet in 1997 during a meditation trip in Southeast Asia, and the first piece was then made with a local silversmith.

Products and positioning

  • Silver bracelets, rings and necklaces, the brand's core line
  • Jewellery in 14-carat and 18-carat gold
  • Leather jewellery made by Balinese craftsmen
  • Limited editions with bronze elements, such as the George Limited collection
  • A cleaning kit for silver care

How it is made

The brand says all designs come from a design studio in Amsterdam and are then handcrafted by artisans in Bali. Collections are named after people connected to the brand, such as designers and craftsmen.

History

The brand later added gold pieces and marked a 25-year anniversary with limited editions. Retailers such as Flannels list the brand.

Why it matters

Buddha to Buddha is a Dutch example of a jewellery label built around a single signature piece, the link bracelet, and later extended into gold and leather.

Frequently asked questions

Where is Buddha to Buddha from?

Buddha to Buddha is a Dutch jewellery brand, designed in Amsterdam and handcrafted in Bali.

Who founded Buddha to Buddha?

Batul Loomans founded the brand, which traces its origin to a first bracelet made in 1997.

All brands