NOWATCH
NOWATCH is an Amsterdam health technology company founded in 2020 by Hylke Muntinga. It works in hardware, AI and health technology with the stated aim of helping people make the most of every moment.
| Founded | 2020 |
|---|---|
| Founder | Hylke Muntinga |
| Headquarters | Amsterdam, Netherlands |
| Sector | Health technology wearables |
| Website | nowatch.com |
What is NOWATCH?
NOWATCH is a Dutch company founded in 2020 by Hylke Muntinga and based on Prinsengracht in Amsterdam. It describes itself as an innovation firm helping people make the most of every moment in their lives, and it is classified as a health technology business working across hardware, AI and manufacturing.
Products and positioning
The company sits at the meeting point of accessories and consumer health. As its name suggests, NOWATCH sets itself apart from traditional watchmaking and positions its business around wellbeing and personal health rather than timekeeping, placing it in the premium wearables space.
- Health technology
- Hardware and AI
- Wellbeing focused positioning
History
After its launch in Amsterdam, NOWATCH raised a Series A funding round of 8.7 million US dollars in June 2022 to develop the business further.
Why it matters
NOWATCH illustrates how wearables are moving into the accessories category. For fashion retailers and accessory brands, it is an example of a health technology company competing for space traditionally held by watches.
Frequently asked questions
Who founded NOWATCH?
NOWATCH was founded in 2020 by Hylke Muntinga.
Where is NOWATCH based?
NOWATCH is based in Amsterdam in the Netherlands.