LEONARDO
glaskoch · Germany
LEONARDO is a German brand from glaskoch in Bad Driburg that sells jewellery alongside glassware and home accessories. Its jewellery line includes necklaces, bracelets, earrings, rings and the Clip & Mix pendant system.
| Operator | glaskoch B. Koch jr. GmbH + Co. KG |
|---|---|
| Headquarters | Bad Driburg, Germany |
| Jewellery concept | Clip & Mix |
| Other categories | Glassware and home |
| Website | leonardo.de |
What is LEONARDO?
LEONARDO is a German brand operated by glaskoch B. Koch jr. GmbH + Co. KG, based in Bad Driburg in North Rhine-Westphalia. The company has been in business for more than 50 years and the LEONARDO name also covers glassware and home accessories, alongside a dedicated jewellery line.
Products and positioning
LEONARDO's jewellery range is positioned as accessible fashion jewellery and covers a broad set of categories:
- Necklaces, bracelets and pendants
- Earrings, including studs, drops and hoops
- Rings and anklets
- Engravable jewellery and extensions and accessories
A signature element is Clip & Mix, a system of necklaces, bracelets and pendants in which clip pendants in S and M sizes can be combined and swapped. The brand also groups pieces into themed collections and offers engraving.
Distribution
LEONARDO sells its jewellery through its own online shop, and glaskoch exhibits at trade fairs such as Ambiente in Frankfurt.
Why it matters
LEONARDO shows how a homeware company can extend its brand into fashion jewellery, using modular concepts such as Clip & Mix to encourage repeat purchases.
Frequently asked questions
Who makes LEONARDO jewellery?
LEONARDO jewellery comes from glaskoch B. Koch jr. GmbH + Co. KG, a company based in Bad Driburg, Germany.
What is LEONARDO Clip & Mix?
Clip & Mix is LEONARDO's system of necklaces, bracelets and clip pendants that can be combined and exchanged.