LUMISHA
LUMISHA is a German fashion jewellery brand that releases seasonal collections of necklaces, earrings, bracelets, brooches and rings. It sells through its own online shop and supplies retailers through a trade portal.
| Country | Germany |
|---|---|
| Category | Fashion jewellery |
| Collections | Seasonal |
| Channels | Online shop, retail partners |
| Website | lumisha.de |
What is LUMISHA?
LUMISHA is a fashion jewellery brand with a German language home market. Its tagline, LUMISHA makes every day a lovely day, sums up its focus on everyday jewellery designed to add colour and character to daily outfits.
Products and positioning
The brand works in seasonal collections, such as its autumn and winter 2026 to 2027 line. The assortment covers:
- Long and short necklaces and chains
- Earrings
- Bracelets and bangles
- Brooches
- Rings
Pieces are sold individually and as coordinated sets, and the brand presents them in styled looks, inspiration pages and a lookbook that show how the jewellery is combined with clothing.
Distribution
LUMISHA runs its own online shop and serves retailers through a dedicated trade login, which points to a wholesale business supplying fashion and accessories stores. The brand also presents its collections at trade fairs and communicates through Instagram and Facebook.
Why it matters
LUMISHA represents the segment of seasonal fashion jewellery suppliers that work closely with independent fashion retail, where jewellery is sold as an add on to clothing and refreshed with each season.
Frequently asked questions
What does LUMISHA sell?
LUMISHA sells fashion jewellery including necklaces, earrings, bracelets, brooches and rings, often as sets.
Where can you buy LUMISHA jewellery?
LUMISHA jewellery is sold through the brand's online shop and through retail partners.