9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Apm

Monaco

APM Monaco is a fashion and fine jewellery label that says it was born in Monaco in 1982. It sells rings, earrings, bracelets and necklaces through its online shop and boutiques.

Facts
Founded1982
OriginMonaco
Main productJewellery
CollectionsYacht Club, Morse Code, Meteorites, Croisette
Websiteapm.mc
Segment
Premium
Categories
JewelleryAccessories
Sales channels
E-commerceOwn stores

What is APM Monaco?

APM Monaco describes itself as a house where fashion and fine jewellery meet, with a style rooted in the spirit of the South of France. Its website states the brand was "born in Monaco in 1982". The page does not name a founder or a headquarters address.

Products and positioning

The range consists of rings, earrings, bracelets, necklaces and other accessories, organised into collections such as Yacht Club, Morse Code, Meteorites and Croisette. The collection names reflect the brand's Riviera and Monaco identity.

Distribution

The brand sells online with shipping to many countries and multiple currencies shown on the site. A store locator and references to boutiques indicate that it also operates physical retail.

Why it matters

APM Monaco is a long-established jewellery brand that positions itself between fashion accessories and fine jewellery, and uses a regional identity as its main point of differentiation. Its website presents the catalogue by collection rather than by metal or stone, which gives the range a themed, fashion-led structure.

Frequently asked questions

Where is APM Monaco from?

The brand says it was born in Monaco in 1982.

What does APM Monaco sell?

It sells fashion and fine jewellery, including rings, earrings, bracelets and necklaces.

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