29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Herbelin

France

Herbelin is a French watch brand founded by Michel Herbelin and based in Charquemont in the Haut-Doubs. It assembles quartz and automatic steel watches in its French workshops using Swiss movements.

Facts
FounderMichel Herbelin
WorkshopsCharquemont, Haut-Doubs, France
MovementsSwiss quartz and automatic
Key collectionsCap Camarat, Antarès
Websiteherbelin.com
Segment
Mid-market
Categories
Watches
Sales channels
WholesaleE-commerce

What is Herbelin?

Herbelin is a family watch company from France, named after its founder Michel Herbelin. Its workshops are in Charquemont, in the Haut-Doubs region near the Swiss border, close to the local suppliers of the French watchmaking tradition. The founder's grandsons continue the business.

History

The brand has roughly 75 years of history. It has remained in Charquemont, where watches are assembled, adjusted and inspected; in 2021 around 85,000 watches passed through the workshops. Movements are sourced from Switzerland.

Products and positioning

Herbelin makes steel watches with quartz and automatic movements for men and women at accessible prices. Key collections include:

  • Cap Camarat, launched in 2018 and inspired by a 1970s Herbelin model, including skeleton and square versions
  • Antarès, a rectangular women's watch with interchangeable straps and a clous de Paris guilloché dial

Why it matters

Herbelin is one of the few French watch brands that still assembles its watches in France, positioning itself on French style and craftsmanship in a market dominated by Swiss names.

Frequently asked questions

Where are Herbelin watches made?

Herbelin watches are assembled, adjusted and inspected in Charquemont in France's Haut-Doubs region, using Swiss movements.

Who founded Herbelin?

The brand was founded by watchmaker Michel Herbelin, and his grandsons continue the family business.

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