29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Wah Chan

Malaysia

Wah Chan is a Malaysian jewellery brand with a history dating back to 1955. It sells diamond and gemstone jewellery through a network of its own outlets, led by a flagship showroom in Petaling Jaya.

Facts
OriginMalaysia
HeritageSince 1955
OutletsAround 55
FlagshipWisma Wah Chan, Petaling Jaya
SpecialityDiamonds and gemstones
Websitewahchan.com.my
Segment
Premium
Categories
Jewellery
Sales channels
Own stores

What is Wah Chan?

Wah Chan is a Malaysian jeweller described in the local press as a household name in jewellery. The business has been known for sourcing diamonds and rare gemstones since 1955, and its flagship showroom is located at Wisma Wah Chan in Petaling Jaya, Selangor.

History

The company's story is often told as a journey from "half a shop" to a chain of around 55 outlets. Marking 70 years in business in 2025, the family firm is now seeing its third generation take over the running of the brand, steering it through a period of change in the Malaysian jewellery market.

Products and positioning

Wah Chan focuses on fine jewellery built around diamonds and precious stones. Pieces highlighted by the brand include:

  • 18 karat white gold diamond necklace and earring sets
  • Platinum diamond earrings set with Colombian emeralds
  • Baguette cut diamond rings
  • Rare collector's pieces, presented at its annual Diamond Month showcase

The brand uses events at its flagship showroom, such as Diamond Month, to present large selections of collector pieces to clients.

Why it matters

Wah Chan is an example of a long established, family owned Asian jewellery retailer managing a generational handover while operating a sizeable physical store network. Its development from a single small shop to dozens of outlets mirrors the growth of organised jewellery retail in Malaysia.

Frequently asked questions

Where is Wah Chan from?

Wah Chan is a Malaysian jewellery brand with its flagship showroom at Wisma Wah Chan in Petaling Jaya, Selangor.

How old is Wah Chan jewellery?

Wah Chan traces its history to 1955 and marked 70 years in business in 2025.

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