BritishIndia

BritishIndia is a Malaysian premium lifestyle brand founded in Kuala Lumpur in 1994 by Pat Liew. It makes linen, cotton and silk clothing for men and women designed for hot climates, sold through more than 40 stores in Southeast Asia.

What is BritishIndia?

BritishIndia is a Malaysian fashion and lifestyle brand known for clothing designed for tropical weather. It is operated by BTC Clothier and led by founder and group CEO Pat Liew, who oversees creative direction.

History

The brand was founded in Kuala Lumpur in 1994. It has its headquarters in Kota Damansara, Selangor, where a 100,000 square foot site houses its design studio and warehouse. The company is privately held.

Products and positioning

BritishIndia positions itself as a premium tropical lifestyle label, combining a colonial era aesthetic with Malaysian inspired prints. It works mainly with natural fabrics such as linen, cotton and silk. Its lines include:

• Women's Classic and Men's Classic
• Pure
• Traveller and Adventurer
• Travel Yoga
• Just B, a younger line for women

Signature items include linen and cotton tops, beaded silk tops and stretch trousers, alongside home accessories.

Distribution

The brand runs more than 40 outlets in Malaysia, Singapore, Thailand and the Philippines, including KLCC Suria and Pavilion in Kuala Lumpur, Gurney Plaza in Penang and Marina Bay Sands in Singapore, and sells online through its website.

Why it matters

BritishIndia is one of the most established Malaysian fashion brands with a regional store network, built on climate appropriate natural fibre clothing for local and tourist shoppers.

Frequently asked questions

Where is BritishIndia from?

BritishIndia is a Malaysian brand founded in Kuala Lumpur in 1994 and headquartered in Kota Damansara, Selangor.

Who founded BritishIndia?

BritishIndia was founded by Pat Liew, who is also group CEO and leads its creative direction.

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