Elvine
Elvine is a Swedish fashion brand founded in 2001 in Gothenburg. It makes menswear and womenswear, and is known for high quality jackets suited to challenging city weather.
| Founded | 2001, Gothenburg |
|---|---|
| Country | Sweden |
| Product focus | Jackets, menswear and womenswear |
| Flagship | Stockholm, opened 2015 |
| Website | elvine.se |
What is Elvine?
Elvine is a Swedish fashion brand founded in Gothenburg in 2001. It designs menswear and womenswear and is known for high quality jackets that are suited to challenging city weather. Daniel Mänd is CEO and creative director.
Distribution
Before it opened its own store, Elvine ran shop-in-shops in Germany, the Netherlands, South Korea and Sweden. In 2015 the brand opened its first flagship store in the upmarket Biblioteksstaden district of Stockholm. The concept and interior were developed by the architects Okidoki and are described as sophisticated street style.
Products and positioning
Elvine positions itself in the premium contemporary segment, with outerwear as its signature category and a wider range of clothing around it for both men and women. Its Scandinavian background shows in the focus on practical clothing for cold, wet city weather.
Why it matters
Elvine is a Nordic label that has combined international shop-in-shop distribution with a flagship store in its home market, and a long-running example of a Gothenburg brand building a global profile from outerwear.
Frequently asked questions
Where is Elvine from?
Elvine is a Swedish fashion brand founded in 2001 in Gothenburg.
What is Elvine known for?
Elvine is known for high quality jackets suited to challenging city weather.