A Day's March
Sweden
A Day's March is a Swedish clothing brand founded in 2014 by Marcus Gardo, Pelle Lundquist and Stefan Pagreus. It makes timeless wardrobe essentials, mostly produced in Portugal, and has its own stores in London, Stockholm, Oslo and New York.
| Country | Sweden |
|---|---|
| Founded | 2014 |
| Founders | Marcus Gardo, Pelle Lundquist, Stefan Pagreus |
| Womenswear added | 2020 |
| Production | Mostly Portugal |
What is A Day's March?
A Day's March is a clothing brand founded in Sweden in 2014. Its founders are Marcus Gardo, Pelle Lundquist and Stefan Pagreus. Lundquist and Pagreus came from advertising and the visual arts, and Gardo brought the entrepreneurial side. They left daytime jobs to pursue affordable, more sustainable premium garments.
Products and positioning
The range consists of high-quality wardrobe essentials in timeless designs. The brand began in menswear and introduced womenswear in 2020. Most products are made in Portugal from local fabrics and materials. It has also released limited editions with the artists Owe Gustafson, Jan Hafstrom and Lisa Larsson.
Distribution
A 2024 trade feature describes a store network that grew from London, where the first store opened in 2018:
- London: first store in 2018, plus a bespoke townhouse
- Stockholm and Oslo: opened in 2023
- New York: flagship at 32 Spring Street, due to open in spring 2024
The brand also sells online.
Frequently asked questions
Where is A Day's March from?
A Day's March is a Swedish brand, founded in 2014, with stores in London, Stockholm and Oslo.
Who founded A Day's March?
It was founded by Marcus Gardo, Pelle Lundquist and Stefan Pagreus.