Ying the Label
Ying the Label is a Singaporean fashion label founded by designer Phuay Li Ying. It produces colourful, oversized pieces featuring floral prints that she designs and hand paints herself, made in limited quantities.
| Origin | Singapore |
|---|---|
| Founder | Phuay Li Ying |
| Signature | Hand painted floral prints |
| Production | Limited quantities |
| Website | yingthelabel.com |
What is Ying the Label?
Ying the Label is a Singapore fashion brand created by Phuay Li Ying, known as Ying. The label describes its aim as making "usable and wearable art" that is versatile, unique and of good quality.
History
Ying studied business marketing and psychology and worked in banking before turning to fashion. She took part time courses in Melbourne and at LASALLE, including a technical course in drafting and sewing, then launched the label with her own savings and support from her family. Her early team was small, with family members helping during busy periods such as Digital Fashion Week.
Products and positioning
The brand's signature is its prints. Ying designs and hand paints the artwork that becomes the fabric, and the label is known for:
- Light, oversized silhouettes
- Whimsical, colourful floral prints
- Customised prints for individual clients
- Small, limited production runs
Custom prints raised the label's profile in 2017, when MP Vikram Nair and his family wore Ying the Label designs at Singapore's National Day Parade. The label has also collaborated with other creative businesses, including an artisan project with Bynd, and Ying has spoken of extending her art to lifestyle and furnishing products.
Why it matters
Ying the Label is a small Singaporean brand built around original artwork rather than trend driven design, illustrating how independent labels in the city state differentiate through print, customisation and limited runs.
Frequently asked questions
Who founded Ying the Label?
Ying the Label was founded by Singaporean designer Phuay Li Ying, who previously worked in banking.
What is Ying the Label known for?
The label is known for colourful, oversized pieces with floral prints that the founder designs and hand paints herself.