Benjamin Barker
Benjamin Barker is a Singaporean menswear brand founded in 2007 by Nelson Yap. It sells classic shirts, suits and accessories through its own stores in Singapore and abroad.
| Founded | 2007 |
|---|---|
| Founder | Nelson Yap |
| Origin | Singapore |
| Lines | B by Benjamin, Red Label |
| Website | benjaminbarker.co |
What is Benjamin Barker?
Benjamin Barker is a Singaporean lifestyle menswear label known for shirts, suits and accessories with a classic look. It was founded in 2007 by Nelson Yap, who remains founder and chief executive.
History
Yap started the brand while working in his family's discount suit business, after the death of his father. The name combines the idea of a "Benjamin Generation" from a sermon, the biblical meaning of Benjamin as "son of the south", reflecting his years in Australia, and a type of leather for Barker. The company was incorporated in 2009.
Products and positioning
The core range covers men's shirts, suits and accessories. Lines include B by Benjamin for casual everyday wear and Red Label, a womenswear line launched in August 2018. The brand has also released Star Wars collaborations.
Distribution
Benjamin Barker operates its own stores in Singapore, including a three level flagship at Cathay Cineleisure Orchard with a cafe and the BB Tailors tailoring house. It has also had stores in Melbourne and Phnom Penh, with stockists in Los Angeles and Kuala Lumpur.
Why it matters
The brand is one of Singapore's home grown menswear names that combine retail, tailoring and hospitality in a single lifestyle concept.
Frequently asked questions
Who founded Benjamin Barker?
Benjamin Barker was founded in 2007 by Singaporean entrepreneur Nelson Yap, who is also its chief executive.
What does Benjamin Barker sell?
Benjamin Barker sells men's shirts, suits and accessories, along with a casual line and the Red Label womenswear line.