14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

twothirds

Spain

twothirds is a Barcelona-based slow fashion brand founded in 2010, inspired by the ocean. It designs womenswear, menswear and accessories in Barcelona and manufactures them in Portugal and Spain.

Facts
Founded2010
FounderLutz Schwenke
HeadquartersBarcelona, Spain
ProductionPortugal and Spain
CertificationB Corp
Websitetwothirds.com
Segment
Premium
Categories
WomenswearMenswearAccessories
Sales channels
E-commerceWholesale

What is twothirds?

twothirds is an ocean-inspired slow fashion label for women and men, based in Barcelona, Spain. Its name refers to the share of the planet covered by water, and the brand positions itself around lower-impact clothing made in Europe.

History

The company was founded in 2010 by a group of surf enthusiasts and began as a small family-run business in Barcelona. Founder and CEO Lutz Schwenke spent a year in Hawaii as a teenager and later worked for the United Nations before building the brand.

Products and positioning

The range covers tops, shirts, trousers, knitwear, sweatshirts, jackets, dresses, loungewear and underwear, plus headwear, socks, bags and reusable bottles. twothirds describes itself as a pioneer of pre-order and deadstock models, uses low-impact materials and holds B Corp certification.

  • Designed in Barcelona
  • Made through family-run suppliers in Portugal and Spain
  • Pre-order and deadstock collections

Distribution

The brand sells through its own online store and runs a wholesale programme for retail partners, with a store locator listing where its collections are stocked.

Why it matters

twothirds is an example of a mid-sized European label that has built its business model around pre-order production and a short, regional supply chain.

Frequently asked questions

Where is twothirds from?

twothirds is based in Barcelona, Spain, where it designs its collections.

Who founded twothirds?

The brand was founded in 2010 by surf enthusiasts and is led by founder and CEO Lutz Schwenke.

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