Loreak Mendian
Loreak Mendian is a Basque urban fashion brand from San Sebastian, Spain, founded by Victor Serna and Xabi Zirikiain. It designs casual menswear and womenswear sold through its own stores and around 400 multibrand retailers across Europe.
| Origin | San Sebastian, Basque Country |
|---|---|
| Founders | Victor Serna, Xabi Zirikiain |
| Expansion | From 2001 |
| Multibrand clients | About 400 in Europe |
| Website | loreakmendian.com |
What is Loreak Mendian?
Loreak Mendian is a Basque fashion brand that opened its first store on calle Mari in San Sebastian. It was founded by Victor Serna and Xabi Zirikiain and began expanding in 2001.
History
Over the following years the brand opened stores in cities including Irun, Bilbao, Madrid, Vitoria, Barcelona, Gijon and A Coruna, and built a presence in France with stores in Bayonne, Lyon, Bordeaux and Paris. In 2017 the company, operated through Alegria y Decision, announced it would shorten the name to Loreak and refocus on the multibrand channel.
Products and positioning
The brand designs urban casualwear for men and, increasingly, women, with knitwear as a core category. Pricing sits in the accessible premium segment, with dresses and sweaters typically around EUR 110 to 120.
- Knitwear and sweaters
- Shirts, trousers and outerwear
- Womenswear including dresses
Distribution
Alongside its own stores, the brand has worked with around 400 multibrand clients across Europe and has exhibited at Pitti Uomo in Florence.
Why it matters
Loreak Mendian is one of the best-known labels to emerge from the Basque country's surf and urban culture, and its shift towards multibrand distribution reflects a strategy common among mid-sized European brands.
Frequently asked questions
Where is Loreak Mendian from?
Loreak Mendian is a Basque brand that opened its first store in San Sebastian, Spain.
Who founded Loreak Mendian?
The brand was founded by Victor Serna and Xabi Zirikiain.