14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

The New Society

Spain

The New Society is a Spanish fashion brand making clothing for babies, children, teens and women, with a men's section. It describes its approach as timeless, conscious and emotional, with collections inspired by memories and places.

Facts
CountrySpain
RangesBaby, kids, teen, women, men
FragranceLate August
Trade fairsPlaytime, Pitti Bimbo
Websitewearethenewsociety.com
Segment
Premium
Categories
ChildrenswearWomenswearMenswearBeauty
Sales channels
E-commerceWholesaleDepartment stores

What is The New Society?

The New Society is a fashion brand offering stylish, comfortable collections for every stage of life. It describes its approach as timeless, conscious and emotional and presents itself as a sustainable fashion label.

Products and positioning

The range spans several generations:

  • Babies, kids and teens
  • Women, with a men's section
  • Seasonal collections such as The Journey for autumn and winter 2026
  • A unisex floral green fragrance, Late August

Collections feature linen, knitwear and embroidered pieces, and are inspired by memories, places discovered and stories carried along. Some knitwear is made in Portugal from premium wool blends, and designs are meant to be worn and loved season after season.

Distribution

The New Society sells through its own bilingual English and Spanish online shop and through international retailers, including Galeries Lafayette, Smallable and Steffl in Vienna. It has exhibited at childrenswear trade fairs such as Playtime and Pitti Bimbo.

Why it matters

The New Society reflects a move by childrenswear labels to grow into family brands that dress parents as well as children.

Frequently asked questions

What does The New Society sell?

The New Society sells clothing for babies, kids, teens and women, a men's section and a unisex fragrance.

Where can you buy The New Society?

It is sold through its own online shop and retailers such as Galeries Lafayette, Smallable and Steffl.

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