Lemoniez
Lemoniez is the Spanish fashion label of designer Fernando Lemoniez. Its Señorita Lemoniez line, created with Soledad Romero, dresses girls and teenagers with dresses, shirts, outerwear and formal pieces.
| Designer | Fernando Lemoniez |
|---|---|
| Country | Spain |
| Key line | Señorita Lemoniez (girls and teens) |
| Trade fair | Pitti Immagine Bimbo |
| Website | lemoniez.com |
What is Lemoniez?
Lemoniez is the label of Spanish fashion designer Fernando Lemoniez, who became known on the Madrid catwalk. Today the brand is closely associated with Señorita Lemoniez, a line for girls and teens.
Products and positioning
Señorita Lemoniez was founded by Fernando Lemoniez together with Soledad Romero, a mother of two daughters, to bring a designer approach to clothing for young girls. The collections cover:
- Dresses, shirts and formal wear
- Overcoats and jackets
- T-shirts, sweatshirts, trousers and skirts
The line is presented in styles ranging from sophisticated occasion collections to more contemporary pieces. Sustainability is part of the offer: for Spring Summer 2022, more than 75 per cent of the collection was made from organic cotton and linen, with that season inspired by Madrid.
Distribution
Señorita Lemoniez has exhibited at Pitti Immagine Bimbo in Florence, the main international trade fair for children's fashion, to reach multibrand retailers.
Why it matters
Lemoniez shows how an established Spanish designer name can be extended into the tween and teen market, a segment often underserved between childrenswear and adult fashion.
Frequently asked questions
Who is behind Lemoniez?
Lemoniez is the label of Spanish designer Fernando Lemoniez; its Señorita Lemoniez line was co-founded with Soledad Romero.
What does Señorita Lemoniez sell?
It sells clothing for girls and teens, including dresses, shirts, outerwear, sweatshirts, trousers and skirts.