9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Custo Barcelona

Spain

Custo Barcelona is a fashion label from Barcelona, Spain, known for graphic printed tops and T-shirts. It makes women's and men's clothing, shoes and accessories.

Facts
Founded1980 (as Custo Line)
Renamed1996
FoundersCusto Dalmau and David Dalmau
OwnerBlue Tower S.L., Barcelona
Websitecustobarcelona.com
Segment
Premium
Categories
WomenswearMenswearChildrenswearFootwearAccessories
Sales channels
Own storesWholesale

What is Custo Barcelona?

Custo Barcelona is a Spanish fashion label based in Barcelona. It is best known for printed tops and T-shirts, the product on which the business was first built.

History

The label was founded in 1980 as Custo Line by Custo Dalmau and his brother David. Its first designs were printed tops and T-shirts inspired by Californian surfers. The company was renamed Custo Barcelona in 1996. It is now owned by Blue Tower S.L., a company based in Barcelona.

Products and positioning

From its beginnings in printed knitwear, the brand has widened its range and now offers:

  • Women's clothing
  • A men's line
  • Shoes
  • Accessories

A children's line, Custo Growing, is run by Eva Vollmer, the wife of Custo Dalmau.

The label's origins in Californian surf culture remain part of its identity, and the Barcelona base ties the brand closely to the Catalan fashion scene.

Why it matters

Custo Barcelona is an example of a Catalan fashion house that grew from a single signature product, the graphic print, into a full lifestyle label that spans womenswear, menswear, children's clothing and accessories.

Frequently asked questions

Where is Custo Barcelona from?

Custo Barcelona is a Spanish fashion label from Barcelona. Its owner, Blue Tower S.L., is also based in the city.

Who founded Custo Barcelona?

The label was founded in 1980 as Custo Line by Custo Dalmau and his brother David, and was renamed Custo Barcelona in 1996.

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