Cortana
Cortana is a Spanish fashion label founded in 2001 by Mallorcan designer Rosa Esteva. It makes ready-to-wear, bridal wear, accessories and homeware in natural fabrics, produced in small ateliers in Barcelona and Mallorca.
| Founded | 2001 |
|---|---|
| Founder | Rosa Esteva |
| Production | Ateliers in Barcelona and Mallorca |
| Lines | Ready-to-wear, bridal, Cortana Casa |
| Website | cortana.es |
What is Cortana?
Cortana is a Spanish label founded in 2001 by designer Rosa Esteva, who is from Mallorca. The brand is associated with both Mallorca and Barcelona, and its pieces are made by artisans in small ateliers in the two places.
Products and positioning
Cortana combines fashion with art and craft. Many of its prints derive from Esteva's own watercolours, and it uses natural and noble materials such as silk, linen, cotton, cashmere, cupro and ramie. The offer includes:
- Women's ready-to-wear and bridal wear
- Accessories and shoes
- A signature fragrance
- Cortana Casa, a homeware line drawing on traditional Mallorcan crafts
A unisex line was introduced with the autumn-winter 2024 collection.
Distribution
The brand sells through its own stores in Spain, its website and selected international retailers, and has tested markets abroad with pop-up stores such as one in Paris.
Why it matters
Cortana shows how a designer label can build a lifestyle universe around regional craft and artisanal production while remaining independent.
Frequently asked questions
Who founded Cortana?
Cortana was founded in 2001 by Mallorcan designer Rosa Esteva.
What does Cortana sell?
Cortana sells women's ready-to-wear, bridal wear, accessories, shoes, a fragrance and the Cortana Casa homeware line.