Pedro del Hierro
Tendam · Spain
Pedro del Hierro is a Spanish fashion brand founded in Madrid in 1974 by the designer of the same name and owned by the Tendam group. It offers womenswear and menswear positioned as affordable luxury.
| Founded | 1974, Madrid |
|---|---|
| Founder | Pedro del Hierro |
| Owner | Tendam |
| Points of sale (2024) | About 180 in 33 countries |
| Website | pedrodelhierro.com |
What is Pedro del Hierro?
Pedro del Hierro is a Spanish fashion brand created in 1974 by the Madrid designer whose name it carries. Today it is part of Tendam, the Madrid based fashion group, which presents it as a symbol of Spanish couture heritage and as its affordable luxury offer.
History
- 1974: founded by designer Pedro del Hierro in Madrid
- 1989: joins the Spanish group now known as Tendam
- 1992: becomes one of the group's own brands after its acquisition
- 2013: first collection shown at New York Fashion Week
- 2018: returns to Madrid Fashion Week
- 2024: celebrates its 50th anniversary
Products and positioning
The brand dresses women and men with an emphasis on style, elegance and quality. It increases its use of sustainable, organic and recycled materials each year while keeping a focus on distinctive designs.
Distribution
According to Tendam, Pedro del Hierro had about 180 points of sale across 33 countries in 2024, combining own stores with franchise and partner locations, alongside online sales.
Why it matters
Pedro del Hierro gives Tendam a premium flagship within a portfolio of twelve own brands, and its 50 year history makes it one of the reference names of Spanish fashion.
Frequently asked questions
Who owns Pedro del Hierro?
Pedro del Hierro is owned by Tendam, the Madrid based fashion group, which acquired it in 1992.
Where is Pedro del Hierro from?
Pedro del Hierro is a Spanish brand founded in Madrid in 1974 by the designer of the same name.