Women'secret
Tendam · Spain
Women'secret is a Spanish womenswear brand founded in 1993 and part of the Madrid-based group Tendam. In July 2023 it was the group's largest brand by store count, with 753 stores worldwide, 325 of them in Spain.
| Founded | 1993 |
|---|---|
| Group | Tendam |
| Group headquarters | Madrid, Spain |
| Segment | Mass market and fast fashion |
| Stores (July 2023) | 753 worldwide |
| Group CEO | Jaume Miquel (per source) |
| Website | womensecret.com |
What is Women'secret?
Women'secret is a Spanish women's fashion brand, best known for lingerie, nightwear and swimwear alongside everyday clothing. It is one of twelve brands in the Tendam portfolio.
History
Women'secret was founded in 1993 as part of the group now called Tendam, which started in 1880 as a family haberdashery in Madrid and became a holding company in 1954. Cortefiel was the group's first brand in 1945 and Springfield followed in 1988. MEP Retail acquired a stake in the group in 2005, which changed the share ownership and management team.
Business model and distribution
In July 2023 Women'secret had 753 stores worldwide, 325 of them in Spain, compared with 685 for Springfield and 461 for Cortefiel, and 2,359 across all Tendam brands including outlets. Tendam reported about 1,800 points of sale at the end of fiscal year 2025, operating in 75 markets with 10,975 employees and turnover of €1,467 million. The group describes itself as a leading European omnichannel vertical apparel retailer for the premium mass market. Its chief executive is named as Jaume Miquel in the source consulted, which should be checked for 2026.
Ownership
The sources consulted do not give Tendam's current shareholders, so this profile only states that Women'secret belongs to the group and avoids naming investors.
Why it matters
Women'secret is a rare example of a lingerie and nightwear specialist that grew into a large international chain, giving Tendam a strong women-only brand beside its general fashion labels.
Frequently asked questions
Who owns Women'secret?
Women'secret is part of Tendam, the Madrid-based group that also owns Springfield and Cortefiel. The group's shareholders were not verified.
Where is Women'secret from?
Women'secret is from Spain. It was founded in 1993 within the group now called Tendam, headquartered in Madrid.