October
Eighteen October 2001 · Spain
October is a Spanish womenswear chain from Valencia, founded in 2001, that offers accessible fashion in an extended size range. It sells through a franchised store network, department store corners and its own online shop.
| Founded | 2001 |
|---|---|
| Headquarters | Valencia, Spain |
| Parent | Eighteen October 2001 |
| Model | Franchise and department store corners |
| Website | october.es |
What is October?
October is a womenswear brand from Valencia, Spain, founded in 2001. It belongs to Eighteen October 2001, a clothing wholesale company owned by businessman Manuel Ros. The brand presents itself as fashion for all women, with the aim of making accessible fashion available across a wide range of sizes.
Products and positioning
October focuses on women's clothing in larger sizes, historically from size 38 to 54. Its group also includes Charol, a business that manufactures private label collections for department stores.
Distribution
The brand grew through franchising. In 2017 its network comprised franchised stores in Spain, corners in El Corte Inglés department stores and points of sale in Portugal and Chile. October also operates an online shop with a store locator and a dedicated franchise programme.
- Franchised stores in Spain
- Corners in El Corte Inglés
- International points of sale in Portugal and Chile
- Own e-commerce
Why it matters
October illustrates how a regional Spanish chain can scale a size inclusive womenswear proposition through franchising and department store partnerships rather than a fully owned store estate.
Frequently asked questions
Where is October from?
October is a Spanish womenswear brand based in Valencia.
What does October sell?
October sells women's clothing with a focus on an extended size range, through franchised stores, El Corte Inglés corners and online.
