Brownie
Brownie is a Spanish womenswear brand founded in 2006 by Juan Morera and Mercedes Ortega. It sells women's fashion through a network of its own stores in Spain and abroad and through department store partners in Latin America.
| Founded | 2006 |
|---|---|
| Founders | Juan Morera and Mercedes Ortega |
| Country | Spain |
| Latin American partners | Liverpool (Mexico), Falabella (Chile) |
| Website | browniespain.com |
What is Brownie?
Brownie is a Spanish women's fashion company founded in 2006 by Juan Morera and Mercedes Ortega. It is run by the second generation of the founding family, with external members on its board.
Products and positioning
The brand designs womenswear and accessories for a broad, fashion conscious audience. It has also planned travel products for its airport store.
Distribution
Brownie operates a network of stores across Spain, Portugal, France, Belgium and Andorra, as well as in Mexico and Chile, with a strong presence in Barcelona. Its channels include:
- Own stores, including a travel retail store at Barcelona El Prat airport
- An outlet at La Roca Village selling past season collections
- Department store partners in Latin America: Liverpool in Mexico and Falabella in Chile
- Online sales through its own website
The company has also outlined plans to enter further European markets, including the Netherlands and Germany.
Why it matters
Brownie is one of the family owned Spanish fashion brands expanding beyond their home market, combining a growing own store network with wholesale partnerships in Latin America.
Frequently asked questions
Where is Brownie from?
Brownie is a Spanish womenswear brand with a strong presence in Barcelona.
Who founded Brownie?
Brownie was founded in 2006 by Juan Morera and Mercedes Ortega.