Rita Row
Rita Row is a Catalan womenswear label from Figueres, Spain, founded by Xènia Semis and Imma Serra. It makes everyday clothing with a trend-aware but timeless feel, produced mainly in Catalonia and Portugal from largely organic and recycled fabrics.
| Founders | Xènia Semis, Imma Serra |
|---|---|
| Base | Figueres, Catalonia, Spain |
| Production | Catalonia and Portugal |
| Materials | Mostly organic and recycled fabrics |
| Website | ritarow.com |
What is Rita Row?
Rita Row is a womenswear brand based in Figueres, in Catalonia. It was founded by Xènia Semis and Imma Serra, lifelong friends who shared a flat in Barcelona as students and later reconnected in Figueres, where they launched the label. The brand is run by a small team of women.
The name belongs to a fictional muse: a modern woman who likes to be comfortable and values details. That idea shapes the collections, which aim to be everyday clothing with a trendy touch that still feels timeless.
Products and positioning
Rita Row uses mostly organic and recycled local fabrics, complemented by materials from Italy and France. Collections are made entirely in Spain, mainly in Catalonia, and in Portugal, and the founders visit their factories every year to check quality and traceability. A line of organic cotton basics was created to lower prices and reach more customers.
Distribution
The brand sells through its own webshop and a network of around 160 points of sale worldwide, including stockists in the United States, Japan and South Korea. In Barcelona it is carried by independent boutiques.
Why it matters
Rita Row is an example of the Catalan proximity fashion movement: a small, founder-led label that combines local production and traceable materials with international wholesale reach.
Frequently asked questions
Where is Rita Row from?
Rita Row is from Figueres in Catalonia, Spain.
Who founded Rita Row?
The brand was founded by friends Xènia Semis and Imma Serra.