MIRTO

MIRTO is a Spanish shirtmaker founded in Madrid in 1956, producing men's and women's shirts, tailoring and accessories. It still manufactures in its own factory in the Spanish capital.

What is MIRTO?

MIRTO is a Madrid based shirt and menswear brand that has been making clothing by hand since 1956. It belongs to Mirto Corporación Empresarial, a family business controlled by the Fraguas family.

History

The company was founded by Ricardo Fraguas Álvaro together with a partner. The Fraguas family took full ownership in the 1990s, and the next generation, including Ricardo Fraguas Gadea as director general, has joined the management. Production takes place in the group's own factory in the San Blas district of Madrid, supplemented by suppliers in Spain and Portugal. A womenswear collection was added in 2000.

Products and positioning

Shirts remain the core, from dress and Oxford styles to casual, denim, travel and tall sizes. The offer extends to knitwear, blazers, suits, outerwear, homewear and accessories such as ties, belts and cufflinks.

• MIRTO1956: premium line
• Exigency: tailoring
• Baruc: brand produced and distributed under licence

Distribution

MIRTO has grown mainly through multibrand retailers in Spain and corners in department stores, alongside its own online shop, and exports to markets in Latin America, North America, Europe and Japan.

Why it matters

As a vertically integrated shirtmaker still producing in a European capital, MIRTO is an example of a family firm combining craft with industrial scale.

Frequently asked questions

Where is MIRTO from?

MIRTO is a Spanish brand founded in Madrid in 1956, where it still runs its own factory.

What does MIRTO sell?

MIRTO is best known for shirts, and also sells suits, knitwear, outerwear, womenswear and accessories such as ties and cufflinks.

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