SOHUMAN
SOHUMAN is a Spanish sustainable fashion brand led by designer Javier Aparici, built on exceptional quality, ethical manufacturing and radical transparency. It makes clothing and accessories and has shown at London Fashion Week.
| Origin | Spain |
|---|---|
| Designer | Javier Aparici |
| Pillars | Quality, ethical manufacturing, radical transparency |
| Runway | London Fashion Week 2022 |
| Website | sohuman.es |
What is SOHUMAN?
SOHUMAN is a Spanish fashion brand with a sustainability led positioning. Its designer is Javier Aparici, and the brand defines itself around three pillars: exceptional quality, ethical manufacturing and radical transparency. It also aims to improve conditions for women working in the fashion industry.
Products and positioning
SOHUMAN designs clothing and accessories, with collections presented as seasonal runway shows. Its Fall/Winter collection was dedicated to "the daring, powerful and sophisticated women that inspired us", and Aparici has spoken about feather dresses and feminine glamour as part of the brand's vocabulary.
Shows and projects
- A runway show during London Fashion Week at the London College of Contemporary Arts in September 2022
- Uniforms for the staff of ARCOmadrid, the Madrid contemporary art fair organised by IFEMA, in 2024
Why it matters
SOHUMAN is one of a group of younger Spanish labels that combine runway presentation with an explicit transparency and ethics agenda, and that use cultural partnerships to build visibility.
Frequently asked questions
Where is SOHUMAN from?
SOHUMAN is a Spanish fashion brand designed by Javier Aparici.
Is SOHUMAN a sustainable brand?
SOHUMAN builds its brand on exceptional quality, ethical manufacturing and radical transparency, and aims to improve conditions for women in fashion.