belle & bloom
Australia
belle & bloom is an Australian womenswear label founded in Sydney in 2016. It offers accessible luxury clothing and accessories for modern women and sells wholesale through the Faire marketplace.
| Founded | 2016 |
|---|---|
| Based in | Sydney, Australia |
| Positioning | Accessible luxury |
| Wholesale channel | Faire marketplace |
What is belle & bloom?
belle & bloom is a Sydney womenswear brand founded in 2016. It describes its roots as being in Sydney, while its online store serves international customers.
Products and positioning
The brand positions itself as accessible luxury for modern women. Its listed categories are women's apparel, accessories, footwear and kids' apparel. Sample items include:
- Coats, cardigans, blazers and skirts
- Jeans and sweaters
- Boots and sneakers
- Bags, belts and sunglasses
Distribution
The brand sells wholesale through the Faire marketplace, where it holds Top Shop status. Retail listings also appear on The Iconic in Australia, which describes the label as luxe for less.
Why it matters
belle & bloom shows how a young Australian label can reach international retailers through an online wholesale marketplace as well as through local retail platforms. Its product list is broad, covering outerwear, knitwear, denim, footwear and accessories under one label.
Frequently asked questions
Where is belle & bloom from?
belle & bloom is an Australian brand with its roots in Sydney, where it was founded in 2016.
What does belle & bloom sell?
It sells women's apparel, accessories and footwear, plus some kids' apparel.