Viktoria & Woods
Viktoria & Woods is an Australian designer lifestyle brand founded in Melbourne in 2004 by Margie Woods. It is known for seasonless knitwear and clothing in natural fibres, alongside kidswear, footwear, bags and homewares.
| Founded | 2004, Melbourne |
|---|---|
| Founder | Margie Woods |
| Core category | Knitwear |
| Manufacturing | Mostly in Australia |
| Website | viktoriaandwoods.com.au |
What is Viktoria & Woods?
Viktoria & Woods describes itself as a designer lifestyle brand. It was founded by Australian entrepreneur Margie Woods and launched in Melbourne in 2004.
Products and positioning
Knitwear is at the core of the range. The brand designs seasonless pieces intended to be modern and timeless rather than trend-driven, working mainly with natural fabrics such as merino wool, organic cotton, bamboo and linen. Most garments are made in Australia.
Over time the offer has expanded into:
- Kidswear
- Footwear
- Leather bags
- V&W HOME homewares, made with artists and designers
Distribution
The brand sells through its own boutiques and online. It has steadily expanded its store network, with openings including Karrinyup in Perth and locations in Sydney, and runs a clearance outlet in Cremorne.
Why it matters
Viktoria & Woods is an example of an Australian womenswear label that has grown from knitwear into a broader lifestyle offer while keeping local manufacturing and natural fibres at the centre of its positioning.
Frequently asked questions
Who founded Viktoria & Woods?
Viktoria & Woods was founded by Australian entrepreneur Margie Woods and launched in Melbourne in 2004.
What does Viktoria & Woods sell?
It sells seasonless womenswear centred on knitwear, plus kidswear, footwear, leather bags and homewares.