St. Agni
St. Agni is an Australian fashion label founded in Byron Bay in 2014 by Lara and Matt Fells. It began with footwear, notably woven mules, and now also makes clothing and accessories in natural materials.
| Founded | 2014 |
|---|---|
| Founders | Lara Fells and Matt Fells |
| Base | Byron Bay, Australia |
| Known for | Woven mules |
| Website | stagni.com |
What is St. Agni?
St. Agni is a Byron Bay based label founded in 2014 by husband and wife Lara and Matt Fells. It is known as an originator of the woven mule, the shoe that first brought the brand attention.
Products and positioning
The brand started with footwear before adding accessories and clothing. Its aesthetic is described as earthy, laid back and relaxed, with a minimalist approach to shape and colour.
- Leather footwear, including woven mules and sandals
- Clothing in linen and other natural fibres
- Bags and accessories
Pieces are designed in Byron Bay and made in Indonesia, and the company has spoken about efforts to limit its carbon footprint.
Distribution
St. Agni opened its first store in Byron Bay and added a second boutique on James Street in Brisbane's Fortitude Valley in 2019. It also sells through its own online store.
Why it matters
St. Agni is an example of an Australian brand that grew from a single hero product into a broader lifestyle label, with a clear design identity rooted in its coastal origins.
Frequently asked questions
Where is St. Agni from?
St. Agni is from Byron Bay, Australia, where it was founded in 2014.
Who founded St. Agni?
St. Agni was founded by Lara and Matt Fells.