THIRD FORM
THIRD FORM is an Australian contemporary womenswear label founded in 2014 by designer Merryn Kelly. It makes minimalist, structured clothing designed to move from day to night for working, travelling women.
| Founded | 2014 |
|---|---|
| Founder | Merryn Kelly |
| Country | Australia |
| Focus | Contemporary womenswear |
| Website | thirdform.com.au |
What is THIRD FORM?
THIRD FORM is a contemporary Australian womenswear label with a feminine, refined edge. Its designs are minimalist in spirit, with urban detailing and structured cuts aimed at busy women who work and travel. The brand's line "Off-duty can now be your on-duty" sums up its day-to-night positioning.
History
The label was born in 2014. Founder and designer Merryn Kelly studied fashion design at Sydney TAFE and held design roles at Zimmermann, Shakuhachi and Lee Jeans before starting the brand. THIRD FORM took part in Project Next Gen at Mercedes-Benz Fashion Week Australia in 2016, was a finalist for the VAMFF National Designer Award in 2017 and is a member of the Australian Fashion Chamber.
Products and positioning
- Dresses, tops, skirts, sets and bottoms
- Jackets, coats and knitwear
- Denim and accessories
- Bridal, bridesmaid and wedding guest collections
The brand has attracted a following among fashion figures such as Margaret Zhang and Nadia Fairfax, and Vogue Australia has described it as having a cult following.
Distribution
THIRD FORM sells through its own online store and through stockists, and has released a collection with Moda Operandi.
Why it matters
THIRD FORM is part of a generation of Australian contemporary labels that combine local design credentials with international digital reach.
Frequently asked questions
Who founded THIRD FORM?
THIRD FORM was founded in 2014 by Australian designer Merryn Kelly, who previously worked at Zimmermann, Shakuhachi and Lee Jeans.
What does THIRD FORM sell?
THIRD FORM sells contemporary womenswear including dresses, tailoring, knitwear, denim, accessories and wedding collections.