Rumer
Rumer is an Australian contemporary fashion label launched in 2017 that designs timeless clothing with a modern twist. It focuses on natural fabrics such as organic cotton and linen and on ethical production.
| Founded | 2017 |
|---|---|
| Origin | Australia |
| Style | Timeless pieces with a modern twist |
| Materials | Organic cotton, linen |
| Website | rumer.com.au |
What is Rumer?
Rumer, also known as Rumer the Label, is an Australian fashion brand established in 2017. It describes its design approach as timeless, classic pieces with a modern twist.
Products and positioning
Rumer designs clothing and accessories, with a range that includes:
- Dresses, including maxi dresses
- Tops and bottoms
- Outerwear
- Accessories
The label emphasises sustainability and ethical production, favouring natural fabrics such as organic cotton and linen and working with local artisans. This places it in the contemporary segment of Australian fashion, where considered materials and longevity are central to the brand proposition rather than fast seasonal trends.
Distribution
Rumer sells directly to customers through its own online store, and its pieces also circulate on the resale market.
Why it matters
Rumer is one of a cohort of Australian contemporary labels founded in the late 2010s that pair classic silhouettes with natural fibres and an ethical sourcing message.
Frequently asked questions
Where is Rumer from?
Rumer is an Australian fashion label, launched in 2017.
What does Rumer sell?
Rumer sells clothing such as dresses, tops, bottoms and outerwear, plus accessories, with a focus on natural fabrics.