dUCk
The dUCk Group · Malaysia
dUCk is a Malaysian premium scarf and accessories brand founded by Vivy Yusof in 2015. It is known for colourful printed scarves, limited edition collaborations and its own stores in Kuala Lumpur.
| Founded | 2015 |
|---|---|
| Founder | Vivy Yusof |
| Core product | Premium scarves |
| Flagship | Bangsar Village, Kuala Lumpur |
| Website | theduckgroup.com |
What is dUCk?
dUCk is a Malaysian brand of colourful, high end scarves aimed at urban women, founded in 2015 by Vivy Yusof, who also co-founded the e-commerce platform Fashion Valet. The brand operates as The dUCk Group.
Products and positioning
Scarves, many worn as hijabs, remain the core of the brand, alongside bags, knitwear and other accessories. dUCk is known for limited edition drops and collaborations, including:
- The Royal dUCk collection with Princess Sarah of Brunei
- A Merdeka scarf collection of 14 designs created with mural collective Art Battalion
- A limited edition MONOPOLY range with Hasbro in 2021
Distribution
dUCk sells online and through its own app, with launches often sold through pre-orders. It operates a flagship store at Bangsar Village, home to dUCk Café, and a store at Pavilion Kuala Lumpur reopened in 2022 with a playhouse concept.
Why it matters
dUCk shows how a Malaysian modest fashion brand built on e-commerce has developed premium pricing, collectible packaging and fast selling limited editions into a lifestyle business with its own retail spaces.
Frequently asked questions
Who founded dUCk?
dUCk was founded in 2015 by Malaysian entrepreneur Vivy Yusof, co-founder of Fashion Valet.
What is dUCk known for?
dUCk is known for colourful premium scarves and limited edition collaborations, such as its Royal dUCk collection with Princess Sarah of Brunei.