Bella Ammara
Bella Ammara is a Malaysian modest fashion brand for Muslim women, launched in 2012 and founded by Sharifah Nabilla Al-Yahya. It is best known for its telekung prayer sets and seasonal womenswear collections.
| Launched | 26 July 2012 |
|---|---|
| Founder | Sharifah Nabilla Al-Yahya |
| Signature product | Telekung prayer sets |
| Markets | Malaysia, Brunei, Singapore |
| Website | bellaammara.com |
What is Bella Ammara?
Bella Ammara is a Malaysian brand in the Muslim women's clothing market. It was launched on 26 July 2012 and was founded by Sharifah Nabilla Al-Yahya. The brand says it creates garments for Muslim women who juggle multiple roles, focusing on simplicity, style and comfort.
Products and positioning
Bella Ammara offers classic, modern and chic collections whose designs change with the seasons. Its best known product is the telekung, the prayer garment worn by Muslim women, sold in gift-ready sets. A typical set includes:
- A premium cotton telekung
- A prayer mat
- A tote bag and a canvas bag
- A gift box
Collections are timed around Ramadan and Hari Raya, such as the BellaRaya 2022 range, and the brand has worked with Malaysian celebrity ambassadors including Fasha Sandha and Zizi Kirana.
Distribution
The brand sells online and through boutiques in Shah Alam, Kuala Lumpur, Bangi, Sungai Petani and Johor Bahru, and works with distributors in Malaysia, Brunei and Singapore.
Why it matters
Bella Ammara is part of Malaysia's fast-growing modest fashion sector, where social media-led brands have built large audiences around religious and festive dressing.
Frequently asked questions
Who founded Bella Ammara?
Bella Ammara was founded by Sharifah Nabilla Al-Yahya and launched in 2012.
What does Bella Ammara sell?
It sells modest clothing for Muslim women and is best known for its telekung prayer sets.