Carlo Rino
Carlo Rino Group Berhad · Malaysia
Carlo Rino is a Malaysian handbag and accessories brand founded in 1986 by Chiang Sang Sem and based in Kuala Lumpur. It sells handbags, wallets, footwear and fashion accessories through its own boutiques and online.
| Founded | 1986 |
|---|---|
| Founder | Chiang Sang Sem |
| Parent | Carlo Rino Group Berhad |
| Headquarters | Kuala Lumpur |
| Sister brand | C.Rino (sunglasses) |
| Website | carlorino.net |
What is Carlo Rino?
Carlo Rino is a Malaysian fashion accessories brand founded in 1986 by Chiang Sang Sem, who started out wholesaling leather goods. The brand belongs to Carlo Rino Group Berhad, headquartered in Kuala Lumpur, which also owns the sunglasses brand C.Rino.
Products and positioning
Carlo Rino designs handbags, wallets, footwear and fashion accessories for women at mid-market prices. It is known for collaboration capsules built on popular culture, such as a Powerpuff Girls collection of crossbody bags and sneakers and a Tetris-inspired range that included bags, a bucket hat, T-shirts and socks.
- Handbags and wallets
- Footwear
- Fashion accessories
- Licensed collaboration collections
Distribution
The brand sells through its own standalone boutiques across Malaysia and its online store. In 2024 the group announced plans for an eight-storey flagship store on Jalan Imbi in Kuala Lumpur, and it has set out ambitions to grow in South-east Asia.
Why it matters
Carlo Rino is one of the best-known homegrown accessories brands in Malaysia, showing how a local label can compete with international bag brands through its own retail network and frequent collaborations.
Frequently asked questions
Is Carlo Rino a Malaysian brand?
Yes. Carlo Rino was founded in Malaysia in 1986 and is headquartered in Kuala Lumpur.
What does Carlo Rino sell?
Carlo Rino sells handbags, wallets, footwear and fashion accessories, often with pop-culture collaboration collections.