29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Digital-native and DTC brands

Nelissa Hilman

Malaysia

Nelissa Hilman is a Malaysian label founded by designer Nelissa Hilman, best known for minimal, comfortable shoes handcrafted locally. It sells flats, heels, bridal shoes, bags and ready to wear mainly through its own online store.

Facts
FounderNelissa Hilman
Founded2012
CompanyNelissa Hilman Ventures Sdn. Bhd.
ProductionHandcrafted in Malaysia
Websitenelissahilman.com
Segment
Mid-market
Categories
FootwearBagsWomenswearAccessories
Sales channels
E-commerceOwn stores

What is Nelissa Hilman?

Nelissa Hilman is a fashion brand from Malaysia, created by the designer of the same name, who trained in chemical engineering before turning to shoemaking. The company operates as Nelissa Hilman Ventures Sdn. Bhd.

History

The label began as a shoe brand and marked its tenth anniversary in 2022. Hilman worked with shoemakers in the Klang Valley to develop her designs and later expanded the brand into ready to wear clothing.

Products and positioning

The shoes are designed to be minimal, comfortable and versatile. The current range includes:

  • Flats, loafers and sandals
  • Low and mid heels, plus bridal styles
  • Bags such as the WRAPT01 and bucket styles
  • Belts, accessories and ready to wear

Shoes are handcrafted with local factories and artisans and labelled "Made in Malaysia". Outsoles contain 10% recycled rubber and shipping cartons use 50% recycled paper.

Distribution

The brand sells primarily direct to consumers through its own website, priced in ringgit and shipping within Malaysia and to Singapore, supported by an active social media presence.

Why it matters

Nelissa Hilman is a notable example of a Malaysian direct to consumer brand built on local manufacturing, at a time when much regional footwear is produced elsewhere.

Frequently asked questions

Who founded Nelissa Hilman?

The brand was founded by Malaysian designer Nelissa Hilman, who started it as a shoe label.

What does Nelissa Hilman sell?

It sells locally made women's shoes, including flats, heels and bridal styles, plus bags, accessories and ready to wear.

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