Ariani
Ariani is a Malaysian modest fashion brand established in 2010 that specialises in tudung (headscarves) and telekung. It sells through outlets across Malaysia and online.
| Founded | 2010 |
|---|---|
| Country | Malaysia |
| Speciality | Tudung and telekung |
| Format | Nationwide outlets and online |
| Website | ariani.com.my |
What is Ariani?
Ariani is a modest fashion retailer founded in Malaysia in 2010. It specialises in the tudung, the headscarf worn by many Muslim women in Malaysia, and the telekung, the garment worn for prayer.
Products and positioning
The brand's core business is headscarves in a wide range of styles and colours, complemented by telekung and festive clothing. Seasonal collections play an important role, particularly for Hari Raya. One Raya campaign, Hikayat Ariani, presented around 300 hijab designs alongside a large offer of baju Raya, the festive outfits worn during the celebrations.
- Tudung in multiple styles
- Telekung prayer garments
- Festive Raya collections
Distribution
Ariani operates outlets nationwide in Malaysia and also sells through its own website, reaching customers across the country.
Why it matters
Ariani is part of Malaysia's large and competitive modest fashion sector, where local brands built around the tudung have grown into national retail chains serving a mainstream Muslim customer base.
Frequently asked questions
Where is Ariani from?
Ariani is a Malaysian modest fashion brand established in 2010.
What does Ariani sell?
Ariani specialises in tudung (headscarves) and telekung, with festive Raya collections.