Dafiti
Dafiti is a Brazilian online fashion retailer launched in January 2011. It sells apparel, shoes, accessories, beauty products and home decor from many labels.
| Launched | January 2011 |
|---|---|
| Founders | Malte Horeyseck, Malte Huffmann, Thibaud Lecuyer, Philipp Povel |
| Country | Brazil |
| Model | Multi-label online retail |
| Website | dafiti.com.br |
What is Dafiti?
Dafiti is a multi-label fashion e-commerce company from Brazil. It sells apparel, shoes, accessories, beauty products and home decor, and describes itself as Brazil's leading online fashion retailer.
History
Dafiti launched in January 2011. Its founders were Malte Horeyseck, Malte Huffmann, Thibaud Lecuyer and Philipp Povel. The company was funded in its early years by Rocket Internet and later by investors including AB Kinnevik, Summit Partners, JP Morgan and Quadrant Capital Advisors.
Distribution
Dafiti has operated online fashion stores in Brazil, Argentina, Chile, Colombia and Mexico. Its funding history ran to four rounds, the fourth led by Quadrant Capital Advisors. As a multi-label retailer it sells third-party brands, and many Brazilian and international labels, such as Bebece, list their products on its platform.
Why it matters
Dafiti was one of the first large pure-play fashion e-commerce companies in Latin America and became a reference for online fashion retail in Brazil.
Frequently asked questions
Where is Dafiti from?
Dafiti is a Brazilian online fashion retailer that also operates in several other Latin American markets.
What does Dafiti sell?
Dafiti sells apparel, shoes, accessories, beauty products and home decor from many brands.