Zattini
Netshoes · Brazil
Zattini is a Brazilian online fashion retailer owned by Netshoes. It sells fashion online and runs a marketplace where outside sellers offer their products.
| Owner | Netshoes |
|---|---|
| Country | Brazil |
| Model | Online retail and marketplace |
| Focus | Fashion, with broader categories |
| Website | zattini.com.br |
What is Zattini?
Zattini is a Brazilian online fashion business owned by Netshoes, the sporting goods e-commerce group. It was created as Netshoes' move into fashion retail, complementing the group's sports offer with a fashion focused site.
Products and positioning
Zattini began as a fashion brand and online store. Over time Netshoes expanded its categories, positioning Zattini as an online department store rather than a pure fashion shop. In 2017 the group started selling toys on the platform, including licensed character products, toy cars, dolls, puzzles and plush toys.
Business model
Alongside its own assortment, Zattini operates a marketplace on which outside sellers list their products. Toy retailer Ri Happy, for example, offered more than 5,600 items on Zattini under a partnership. This model allows the platform to widen its range quickly without holding all of the stock itself.
- Fashion e-commerce under the Netshoes group
- Marketplace for third party sellers
- Category expansion beyond fashion
Why it matters
Zattini is an example of a Latin American sports e-commerce player building a separate fashion platform and then using marketplace mechanics to grow into a broader online department store.
Frequently asked questions
Who owns Zattini?
Zattini is owned by Netshoes, the Brazilian sporting goods e-commerce company.
What does Zattini sell?
Zattini sells fashion online and runs a marketplace where outside sellers offer products, with categories that have expanded to items such as toys.