29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Denim and casualwear

Pit Bull Jeans

Brazil

Pit Bull Jeans is a Brazilian denim brand founded in 1998 and based in Goiânia. It is known for body-shaping jeans made with high-elasticity fabrics, alongside women's and men's casualwear.

Facts
Founded1998
HeadquartersGoiânia, Goiás, Brazil
SpecialtyShaping jeans
LinesLuxo, Premium, Basic, Comfort, Fitness
Websitepitbulljeans.com.br
Segment
Mid-market
Categories
DenimWomenswearMenswearSportswear
Sales channels
Own storesE-commerceWholesale

What is Pit Bull Jeans?

Pit Bull Jeans is a Brazilian denim brand founded in 1998 and headquartered in Goiânia, in the state of Goiás. It presents itself as a reference in jeans modelador, shaping jeans designed to enhance body curves.

Products and positioning

The brand uses advanced technologies and high-elasticity fabrics to create figure-flattering fits. Its women's offer is the core of the range, organised into lines such as Luxo, Premium, Basic, Comfort and Fitness, and complemented by:

  • Blouses, crop tops, dresses, skirts and jumpsuits
  • Seamless pieces, jackets and party looks
  • Men's jeans, trousers, T-shirts, shirts and polos
  • The Empório Pit Bull line and accessories

Distribution

Pit Bull Jeans sells through its own online store, own stores with click and collect, and a reseller programme. In 2018 it announced a BRL 10 million plan to open nine stores in Brazil and one in the United States.

Why it matters

Pit Bull Jeans is representative of the Goiânia fashion cluster, a major Brazilian hub for denim and women's apparel, and of the strong domestic demand for performance-stretch, body-shaping jeans.

Frequently asked questions

Where is Pit Bull Jeans from?

Pit Bull Jeans is a Brazilian brand founded in 1998 and based in Goiânia.

What is Pit Bull Jeans known for?

The brand is known for body-shaping jeans made with high-elasticity fabrics, mainly for women.

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