2nd Floor
Inbrands · Brazil
2nd Floor is a Brazilian fashion label created as the younger sister brand of Ellus, with apparel for men and women. It is part of the Inbrands group and is positioned in the bridge segment with a young, casual spirit.
| Parent label | Ellus |
|---|---|
| Group | Inbrands |
| Founded | 2002 |
| Founder and designer | Adriana Bozon |
| Segment | Bridge, men and women |
| Website | 2ndfloor.com.br |
What is 2nd Floor?
2nd Floor, also known as Ellus Second Floor, is a Brazilian apparel brand for men and women. It was created as the younger sister of Ellus, the denim and fashion label founded by Nelson Alvarenga, and its spirit is summed up as young, fresh and free.
History
The label dates its start to 2002, with Adriana Bozon as founder and designer. Its runway debut came in 2007 with a Summer 2008 show at São Paulo Fashion Week, and it later joined the Fashion Rio line-up from the Summer 2012 collection onwards. The brand belongs to the Brazilian fashion group Inbrands.
Products and positioning
2nd Floor sits in the bridge segment, between designer and mass-market fashion. Its collections cover casual apparel for both men and women, aimed at a younger customer than the main Ellus line.
Distribution
- Multi-brand retailers across Brazil
- Own outlet stores in malls in cities such as Belo Horizonte, Curitiba, Porto Alegre and Salvador
- Shop-in-shops inside Ellus stores in São Paulo and Rio de Janeiro
Why it matters
2nd Floor is an example of a Brazilian fashion house extending its reach with a second line for a younger audience, combining wholesale with its own retail presence.
Frequently asked questions
Where is 2nd Floor from?
2nd Floor is a Brazilian brand, created as the younger sister label of Ellus.
Who founded 2nd Floor?
Adriana Bozon is the founder and designer of 2nd Floor.