Colcci
AMC Têxtil · Brazil
Colcci is a Brazilian fashion brand from Santa Catarina, owned by AMC Têxtil and best known for its 100% Brazilian-made denim. It sells through thousands of multi-brand retailers and franchise stores and has long worked with Gisele Bündchen.
| Owner | AMC Têxtil |
|---|---|
| Origin | Santa Catarina, Brazil |
| Core product | Brazilian-made denim |
| Retail partners | More than 3,000 |
| Website | colcci.com.br |
What is Colcci?
Colcci is a fashion label from the Brazilian state of Santa Catarina and part of the textile group AMC Têxtil. It makes womenswear and menswear, with denim at the centre of its identity.
Products and positioning
Colcci's best-known product is its denim, made entirely in Brazil. For its Spring Summer 2024 collection the brand launched Iconic Jeans, a premium denim line. The wider collections cover casual and fashion pieces around the jeans offer.
Campaigns
The brand is closely associated with model Gisele Bündchen. In 2023 she returned as the face of the Spring Summer 2024 collections after eight years, in campaigns styled by Pedro Sales.
Distribution
Colcci reaches consumers through:
- More than 3,000 multi-brand retailers in Brazil
- Franchise stores, with a plan to open 35 more by the end of 2023
- Exports of its denim to more than 22 countries
Why it matters
Colcci shows how Brazilian denim brands combine local manufacturing, a wide wholesale network and high-profile campaigns to compete with international jeans labels in their home market.
Frequently asked questions
Who owns Colcci?
Colcci belongs to AMC Têxtil, a textile and fashion group from Santa Catarina, Brazil.
What is Colcci known for?
Colcci is known for its Brazilian-made denim and for campaigns starring Gisele Bündchen.