Ellus
Inbrands · Brazil
Ellus is a Brazilian fashion brand that positions itself as the leading premium jeanswear label in the country. It makes women's and men's clothing and marked 50 years in the market in 2022.
| Country | Brazil |
|---|---|
| Specialty | Premium jeanswear |
| Anniversary | 50 years in 2022 |
| Company | Inbrands S.A. |
| Creative director | Adriana Bozon |
| Website | ellus.com |
What is Ellus?
Ellus is a fashion brand from Brazil that sells womenswear and menswear, with a focus on premium jeanswear. Its online shop lists the company as part of Inbrands S.A.
History
Ellus celebrated 50 years in the market in 2022, with a campaign starring the actress Alanis Guillen launched with its spring/summer 2022 collection. The brand is remembered for its 1979 television advertisement, set to Rita Lee's song Mania de Voce, under the line Tire a Roupa para quem voce gosta. Over the years its campaigns have featured models such as Kate Moss and Milla Jovovich and Brazilian celebrities including Xuxa and Caua Reymond.
Distribution
At the time of the anniversary campaign Ellus sold through 30 company-owned stores, 22 franchises and about 1,250 multibrand stores. Adriana Bozon is its creative and branding director.
Why it matters
Ellus aims to remain the leading premium jeanswear brand in Brazil, and its long-running advertising has made it one of the country's recognisable fashion names.
Frequently asked questions
Where is Ellus from?
Ellus is a Brazilian fashion brand known for premium jeanswear.
What does Ellus sell?
Ellus sells women's and men's clothing, focused on premium jeans, through its own stores, franchises and multibrand retailers.