Dzarm.
Cia. Hering · Brazil
Dzarm. is a Brazilian young casualwear and denim brand in the Cia. Hering portfolio. It makes jeans and casual clothing and accessories for men and women.
| Parent company | Cia. Hering |
|---|---|
| Focus | Denim and casualwear |
| Fragrance | Launched 2007 |
| Distribution | Multibrand retailers in Brazil |
| Website | dzarm.com.br |
What is Dzarm.?
Dzarm. is a Brazilian fashion brand belonging to the portfolio of Cia. Hering, the textile and apparel company whose Hering brand dates back to 1880. Dzarm. is positioned as a young, casual brand for people with their own sense of style. Its collections are designed for both men and women.
Products and positioning
Denim is at the centre of the offer, complemented by knitwear and other casual pieces. Its categories include:
- Jeans and denim
- Knit and casual apparel for men and women
- Bags, shoes and accessories
- A brand fragrance, launched in 2007
The brand addresses the mass market, with streetwear influenced styling aimed at younger consumers.
Distribution
Dzarm. is sold mainly through multibrand retailers across Brazil, supported by its own website.
Why it matters
Dzarm. illustrates the multi-brand strategy of established Brazilian apparel groups, which use separate labels to reach younger, denim focused customers alongside their core brands.
Frequently asked questions
Who owns Dzarm.?
Dzarm. is part of the brand portfolio of Cia. Hering, the Brazilian apparel company behind Hering.
What does Dzarm. sell?
Dzarm. sells jeans and young casualwear for men and women, plus bags, shoes, accessories and a fragrance.