Maria Valentina
Maria Valentina is a Brazilian womenswear brand that makes denim, dresses and blouses for sophisticated, cosmopolitan women. It is known for high-profile campaigns featuring Sarah Jessica Parker and Renata Kuerten.
| Country | Brazil |
|---|---|
| Focus | Womenswear and denim |
| Campaign faces | Sarah Jessica Parker, Renata Kuerten |
| Channels | Own e-commerce, Dafiti |
| Website | mariavalentina.com.br |
What is Maria Valentina?
Maria Valentina is a Brazilian women's fashion brand. It addresses sophisticated, cosmopolitan women and presents its collections as practical, light pieces suited to casual outings, work and evenings. Its tagline is Ser Maria é ser você.
Products and positioning
The range centres on womenswear essentials with a strong denim offer:
- Jeans in wide-leg, straight and midi cuts, plus denim dresses
- Fitted, loose and midi dresses
- Blouses in a variety of necklines and sleeve lengths
The brand has invested in international faces for its campaigns. American actress Sarah Jessica Parker fronted Maria Valentina campaigns, and Brazilian model and presenter Renata Kuerten succeeded her as the face of the winter 2015 campaign, which was shot in Istanbul and launched at an event in São Paulo.
Distribution
Maria Valentina sells through its own online store, which offers personal styling advice via Instagram and an outlet section, and through Brazilian fashion marketplaces such as Dafiti.
Why it matters
The brand illustrates how Brazilian contemporary labels use celebrity-led campaigns and digital channels to build a premium image in a competitive domestic market.
Frequently asked questions
Where is Maria Valentina from?
Maria Valentina is a Brazilian women's fashion brand.
What does Maria Valentina sell?
Maria Valentina sells womenswear including jeans, denim dresses, dresses and blouses.