Wasabi
Wasabi is a womenswear label from Rio de Janeiro, Brazil, founded in 2010. It is known for its close links to the visual arts scene and for collections made in collaboration with Brazilian artists.
| Founded | 2010 |
|---|---|
| Base | Rio de Janeiro, Brazil |
| Category | Womenswear |
| Trade fair | Rio à Porter |
| Website | wasabi.net.br |
What is Wasabi?
Wasabi is a Brazilian women's clothing brand based in Rio de Janeiro and established in 2010. Its styling is credited to Daniela Sabbag and Ana Wambier, and the brand describes a strong connection with the visual arts. The name is meant to evoke a stimulating flavour and a strong root.
History
Wasabi made its runway debut in 2010 with the collection Architecture and Vanishing Points, which drew considerable media attention.
Products and positioning
The label produces womenswear collections that frequently involve artist collaborations. Artists who have worked with the brand include Ana Holck, Gisele Camargo, Célia Euvaldo and Maria Lynch, while Lúcia Laguna collaborated on the winter 2012 collection.
Distribution
Wasabi is sold through multi-brand stores in Brazil and abroad, and its collections have been presented at Rio à Porter, the business fair held alongside Fashion Rio.
Why it matters
The brand is an example of the Rio de Janeiro design scene's crossover between fashion and contemporary art, using artist partnerships as a core part of its identity.
Frequently asked questions
Where is Wasabi from?
Wasabi is a womenswear brand from Rio de Janeiro, Brazil, founded in 2010.
What is Wasabi known for?
Wasabi is known for womenswear collections created in collaboration with Brazilian visual artists.