Coven
Coven is a Brazilian womenswear brand from Belo Horizonte, Minas Gerais, specialising in knitwear. Founded and led creatively by Liliane Rebehy, it marked 30 years in 2023 and is known for its modernist, colour-driven knits.
| Origin | Belo Horizonte, Minas Gerais |
|---|---|
| Founder | Liliane Rebehy |
| Speciality | Knitwear |
| Anniversary | 30 years in 2023 |
| Website | coven.com.br |
What is Coven?
Coven is a womenswear label from Belo Horizonte in the Brazilian state of Minas Gerais, built around knitwear. Founder and creative director Liliane Rebehy began knitting in the late 1980s and set up the brand's factory while studying architecture at UFMG. The brand celebrated its 30th anniversary in 2023.
Products and positioning
Coven is known for knitted pieces that combine different yarns and colours, alongside collections that extend into jacquards, denim, cotton jackets, trousers and skirts. Collections have used printing techniques such as monotype, as well as running prints and dot embroidery.
The brand draws on modernist references and a clean, consistent visual identity, distancing itself from the baroque aesthetic often associated with fashion from Minas Gerais. Its Coa line is made from fabric left over from earlier collections and has a more essential look.
Distribution
Coven opened a store in Belo Horizonte in March 2020, part of which was later used as a gallery space. The brand sells online and takes part in Texbrasil, the Brazilian textile export programme.
Why it matters
Coven reflects the strength of Minas Gerais in Brazilian knitwear and shows how a design-led regional label can reuse its own surplus materials within a distinct product line.
Frequently asked questions
Where is Coven from?
Coven is from Belo Horizonte in Minas Gerais, Brazil.
What is Coven known for?
Coven is known for women's knitwear that mixes yarns and colours, with a modernist design language.