Bo.Bô
Veste · Brazil
Bo.Bô is a Brazilian premium womenswear brand founded in 2006 by stylists Carla Di Palma and Flavia Viacava. Its name stands for Bourgeois Bohême, and it is part of the Veste group, formerly Restoque.
| Founded | 2006 |
|---|---|
| Founders | Carla Di Palma, Flavia Viacava |
| Group | Veste (formerly Restoque) |
| Stores | More than 40 in Brazil |
| Website | bobo.com.br |
What is Bo.Bô?
Bo.Bô, short for Bourgeois Bohême, is a Brazilian premium womenswear label. It addresses young, modern and independent women with a strong personal style, with an elegant and sophisticated look that moves from casual to formal.
History
The brand was founded in 2006 by stylists Carla Di Palma and Flavia Viacava, who continue to work on its design team. In 2008 it was acquired by Le Lis Blanc, and it is now part of the Veste group, formerly known as Restoque.
Products and positioning
Bo.Bô is known for animal prints, fine embroidery and tailoring, using materials such as silk, lace, knits, crochet, chamois and leather. The range includes:
- Blouses, bodysuits, shirts, dresses and trousers
- Shoes
- Bags, belts and jewellery
- Fragrances
Distribution
The brand operates more than 40 stores across Brazil alongside its own online store.
Why it matters
Bo.Bô is one of the labels that make up Brazil's consolidated premium fashion groups, which combine several designer-founded brands under shared retail and operational structures.
Frequently asked questions
What does Bo.Bô stand for?
Bo.Bô stands for Bourgeois Bohême, reflecting the brand's mix of elegance and bohemian style.
Who owns Bo.Bô?
Bo.Bô was acquired by Le Lis Blanc in 2008 and is now part of the Veste group, formerly Restoque.