Juliana Jabour
Juliana Jabour is a Brazilian womenswear label by designer Juliana Jabour from Minas Gerais. It blends streetwear and romanticism, with hoodies and tailored details at its core.
| Designer | Juliana Jabour |
|---|---|
| Origin | Minas Gerais, Brazil |
| Signature piece | Hoodies |
| Style | Streetwear and romanticism |
| Website | julianajabour.com.br |
What is Juliana Jabour?
Juliana Jabour is the eponymous fashion brand of a Brazilian designer from Minas Gerais. She describes her label as a blend of streetwear and romanticism, shaped by her interest in hip-hop and graffiti culture.
Products and positioning
Oversized silhouettes act as a counterpoint to more delicate design elements. Hoodies have been a core piece for the brand from the start, often combined with tailored details such as side pockets. The designer has also presented footwear at São Paulo Fashion Week and created accessible ballet flats.
Collaborations
Juliana Jabour has worked with partners to extend the brand's reach:
- An exclusive collection for the Brazilian retailer Riachuelo
- A limited capsule in 2023 with São Paulo painter Thiago Nevs, consisting of two hoodie models in 50 units each, with prints and embroidery taken from his diptych Purificação
The Thiago Nevs capsule introduced a kangaroo-pocket hoodie, a streetwear staple, alongside the brand's classic cut, in black and off-white.
Why it matters
Juliana Jabour is one of the Brazilian designer labels that brought streetwear codes into the national runway scene, and it uses art and retail collaborations to keep its signature pieces fresh.
Frequently asked questions
Where is Juliana Jabour from?
Juliana Jabour is a Brazilian designer from Minas Gerais who runs an eponymous fashion label.
What is Juliana Jabour known for?
The brand is known for mixing streetwear with romantic elements, especially its signature hoodies with tailored details.