MOB
MOB is a Brazilian womenswear brand with an urban identity aimed at young, versatile women. It sells dresses, tailoring, casualwear, shoes and accessories through stores across Brazil and online.
| Origin | Brazil |
|---|---|
| Category | Womenswear |
| Style | Urban, for young and versatile women |
| Channels | Stores, points of sale, online shop |
| Website | mobonline.com.br |
What is MOB?
MOB is a Brazilian fashion label for women that has been trading for several decades. It describes its style as an urban identity focused on young and versatile women, and presents itself as a brand where Brazilian fashion becomes a form of personal expression.
Products and positioning
The collections cover a full womenswear wardrobe. The range includes:
- Midi and long dresses
- Blouses, T-shirts, shirts and knitwear
- Trousers including tailored, jeans, wide leg and straight cuts
- Blazers, jackets, jumpsuits, skirts and shorts
- Earrings, necklaces, bracelets, bags and belts
MOB has also worked with stylist Rodrigo Grunfeld on a collaboration.
Distribution
The brand sells through its own stores and a wider network of points of sale across Brazil, as well as through its own online shop, which also runs an outlet section.
Why it matters
MOB is an example of a long running Brazilian womenswear label that combines a physical store and multi-brand network with direct online sales to the domestic market.
Frequently asked questions
Where is MOB from?
MOB is a Brazilian womenswear brand that sells through stores and points of sale across Brazil.
What does MOB sell?
MOB sells women's clothing such as dresses, blouses, trousers and blazers, plus shoes, bags and jewellery.