Highstil
Grupo Plié · Brazil
Highstil is a Brazilian menswear brand founded in 1969 and part of Grupo Plié, which began as a men's clothing manufacturer. It sells polos, shirts, trousers, tailoring and accessories through stores across Brazil and its online store.
| Founded | 1969 |
|---|---|
| Group | Grupo Plié |
| Stores (2023) | 26 in 12 states |
| Focus | Menswear |
| Website | highstil.com.br |
What is Highstil?
Highstil is a Brazilian menswear brand founded in 1969. It belongs to Grupo Plié, which started out as a manufacturer of men's garments, and describes itself as a fully vertically integrated Brazilian company.
Products and positioning
The brand targets men of varied styles who want to dress with quality and purpose. Its range includes:
- Polos, shirts and T shirts
- Trousers, Bermuda shorts and shorts
- Jackets and knitwear
- A tailoring line with suits, blazers, waistcoats and ties
- Accessories such as wallets and belts, plus footwear
Highstil also offers a plus size line and an outlet section online.
Distribution
In 2023 Highstil operated 26 stores in 12 Brazilian states. That year it entered southern Brazil for the first time with a store at Moinhos Shopping in Porto Alegre. Alongside its stores it runs an online shop, mobile apps and franchise and reseller programmes.
Why it matters
Highstil is an example of a long established Brazilian menswear label that combines in house manufacturing with a growing multi channel retail network, expanding region by region across the country.
Frequently asked questions
Where is Highstil from?
Highstil is a Brazilian menswear brand founded in 1969 and owned by Grupo Plié.
What does Highstil sell?
Highstil sells men's polos, shirts, trousers, tailoring, knitwear and accessories such as wallets, belts and shoes.