Lança Perfume
Lança Perfume is a Brazilian women's fashion brand from Santa Catarina, operated by a company registered in Criciúma. It began as a children's brand and now sells dresses, jeans, swimwear, fitness wear, bags and shoes.
| Country | Brazil |
|---|---|
| Region | Santa Catarina |
| Operating company | Indústria e Comércio de Confecções La Moda |
| Sub-line | Easy |
| Website | lancaperfume.com.br |
What is Lança Perfume?
Lança Perfume is a Brazilian womenswear brand from the state of Santa Catarina. Its operating company, Indústria e Comércio de Confecções La Moda, is registered in Criciúma. The brand began as a children's label before turning into a major name in women's fashion.
Products and positioning
The brand covers a complete women's wardrobe:
- Dresses, jumpsuits and bodysuits
- Jeans, trousers, skirts and shorts
- Blouses, shirts, T-shirts, knitwear, blazers, jackets and coats
- Fitness wear and swimwear
- Bags, shoes and accessories
It also runs Easy, a line with its own range of dresses, jeans, hoodies, leggings and swimwear, and a loyalty programme called We Love LP.
Distribution
Lança Perfume sells through its own stores, an online store with an outlet section, and a resale programme for retailers who want to carry the brand.
Why it matters
Lança Perfume is one of the Santa Catarina apparel brands that grew into national players in Brazilian womenswear. Its shift from childrenswear to women's fashion and its mix of stores, e-commerce and reseller channels illustrate how domestic brands scale in a large and competitive market.
Frequently asked questions
Where is Lança Perfume from?
Lança Perfume is a Brazilian brand from Santa Catarina, with its operating company registered in Criciúma.
What does Lança Perfume sell?
Lança Perfume sells womenswear including dresses, jeans, fitness wear and swimwear, as well as bags, shoes and accessories.